Senior B2B SaaS marketer with seven years of global experience across APAC, EMEA, NORAM, and the UK. Currently driving demand generation and marketing operations across two complex B2B product verticals.
Available for permanent Marketing roles in a commutable distance from Cambridge, or in London. Hybrid or remote.
End-to-end ownership of demand generation programmes from campaign design through to qualified pipeline. Recent results include a six-webinar programme converting at 57.8% landing-page conversion against the 5 to 15% B2B benchmark, alongside multi-channel campaigns generating qualified pipeline at speed.
Built marketing operations infrastructure from scratch: HubSpot administration, campaign taxonomy, lead scoring, attribution, executive performance reporting in Power BI, and agile working practices (sprint logs, stand-ups, campaign timelines).
Marketing remit across 15+ products spanning two verticals, with brand consolidation and stakeholder relationships across eight acquired companies in a continuing acquisitive growth phase.
Drove Q1 2026 LinkedIn impressions up 70% and clicks up 201% against the 2025 monthly baseline, all organic. Previously delivered 231% social media impression growth and 102% web traffic increase across strategic product lines at Icomera (2023).
Co-developed the 2024 to 2025 Customer Experience Strategy with the CMO and Deputy CEO at Icomera. Net Promoter Score shifted from +12 to +89 over the strategy period, alongside a 150% year-on-year increase in structured client interview completion.
Managed EMEA and UK trade events end-to-end, including supplier contracts, lead generation, and stand design. Delivered 37% under budget while exceeding interaction targets.
Owned the channel single-handed across a six-month window, driving Q1 2026 impressions up 70% and clicks up 201% against the 2025 baseline, all organic, zero paid spend. CTR improved to 9.2% with follower growth of +21% year on year.
Coordinated and promoted a six-webinar programme across LinkedIn, HubSpot sequences, and direct outreach. 890 total registrations across the series.
Drove organic search to 55.5% of website traffic across 2,194 Q1 2026 sessions, with 1,800 new visitors (90% of total website audience) acquired through content and SEO work.
Co-developed Customer Experience Strategy with the CMO and Deputy CEO at Icomera. NPS shifted from +12 to +89 over the strategy period.
Managed EMEA and UK trade events end-to-end (supplier contracts, lead generation, stand design), exceeding interaction targets while delivering under budget.
Joined Elite Swimming Academy as first permanent hire. Grew annual revenue from c.£450k to c.£900k, delivered £250k net profit, and built the function to a 5-person permanent office team coordinating 20+ teacher contractors.
UK B2B SaaS company providing data and software solutions across two complex product verticals. Owning end-to-end demand generation, marketing operations, and the full marketing technology stack. Reporting to Head of Marketing with a senior stakeholder audience including Executive Chair, CFO, and COO.
Global B2B technology and SaaS provider in the transport sector. Owned marketing delivery across APAC, EMEA, NORAM, and the UK, managing 20+ concurrent projects to multi-stakeholder buying audiences. Co-developed the 2024 to 2025 Customer Experience Strategy with the CMO and Deputy CEO. Operated through multiple parent-company transitions: ENGIE ownership, the Equans rebrand, and Bouygues' subsequent acquisition.
Solo limited company providing web development, digital strategy, and software integrations for small-business clients. Currently non-trading while focused on full-time employment. Delivered web development, custom application development, API integrations, and complex data management.
Joined as first permanent hire and led operational scale-up across four years. Grew annual revenue from c.£450k to c.£900k, delivered £250k net profit, and built the function to a 5-person permanent office team coordinating 20+ teacher contractors. Cambridge Independent Employee Award 2018 and shortlisted finalist in two categories at the SME Cambridgeshire Business Awards 2017.
Founded the marketing function from inception. Owned strategy, brand, content, and digital channels through to 2022, building the foundation that the charity continues to use today.
Available for permanent Marketing roles in a commutable distance from Cambridge, or in London. Hybrid or remote. Get in touch via LinkedIn to start a conversation.